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SaaS or Software as a Service has been growing globally at around the three-fold mark. But one pothole a lot of SaaS providers have been experiencing has been customer outreach and increasing cost acquisition in a competitive globalized market. Fast growth means stiff competition. And in a race where participation is ever increasing and everyone is gunning for the finish line, you will need a competitive edge to lead the race. However, there is a silver lining here. Surveys state that those who have opted for inbound marketing for SaaS have increased their lead generation by offering scalable solutions.
